Services

We focus on cutting edge market research techniques that give us unparalleled insight into the worlds of our patients and HCPs

A snapshot of our insights services:

Patient and HCP Research

Recruitment of patients and HCPs for in depth interviews, focus groups or surveys, we can support you with getting the insight to make informed decisions pre and post launch.

Brand Positioning and Development

How do customers position your brand against competitors now, and what will it take to get to where you want to be? We can support you to get the insight you need to ensure your brand can develop in to the future.

Patient and HCP Engagement

What are the drivers, motivations, barriers and challenges within your therapy area, and how can we overcome them? We are here to get the insight you need into the solutions and services that can support your HCPs, Payors and Patients with your products and therapy areas.

Twist provide intelligent insights from studies to support all teams in understanding the healthcare landscape. We aim to make data accessible to everyone

A snapshot of our
services:

Robust, Bespoke Analyses

Twist Health design bespoke analyses, driven by patient insight for your research question and the data set of choice. Delivering evidence that appreciates the complexities of real-world data and makes you confident in the learnings gathered from the analysis.

Experience Mapping

Data can form a key part of the experience mapping tool. Integrating bespoke RWE studies into the insights tool to quantify patient flows, treatment patterns or outcomes alongside the qualitative research.

Data Appropriateness

There are now so many available high quality data sets, but not all are appropriate for your challenge. We work with you to match your business with the data set that best answers your need.

We don't just look for the problems, we identify how we can strategically solve real challenges for our clients.

A snapshot of our
services:

Brand strategy and positioning

Our strategy teams specialise in analysing insights to provide brand and medical affairs teams with a positioning and communications strategy that is truly aligned to stakeholder needs. We mix customer insight with creativity to develop brands that are emotionally meaningful to the audience.

Omni-channel strategy and implementation

To create a successful omnichannel plan, we need to be where our customers are, speaking their language. Twist create successful data driven, omni-channel campaigns that serve your customers with a consistent brand experience that is meaningful to them, adapting to their needs through insight and as the environment around them changes. Our expertise covers, omnichannel data interrogation, brand and patient websites, eDetails, online experiences, immersive customer spaces, social campaigns, augmented reality, advocacy partnership and AI.

Patient and HCP Engagement

Patients know more about their health, and healthcare choices than ever before creating a need for support throughout their journey. From evidence-backed disease and patient awareness campaigns supporting conversational change, to post-prescription tailored support programmes, we support our clients to identify and develop the best support mix for their patients and HCPs.

Services

​We focus on cutting edge market research techniques that give us unparalleled insight into the worlds of our patients and HCPs

A snapshot of our insights services:

Brand Positioning and Development

Patient and HCP Engagement

We focus on cutting edge market research techniques that give us unparalleled insight into the worlds of our patients and HCPs