Products

Combining RWE and behaviourial science to map the experiences of our patients and HCPs, throughout the disease journey

Experience Mapping

Our experience mapping tool combines RWE data, patient and HCP research and insight and behaviourial science to give our clients a comprehensive overview of the challenges within healthcare systems, and where they can strategically add value with their brand and services.

Data can lose meaning if it's not communicated effectively. Lens supports the visualisation of data in a narrative-based medium that makes sense to everyone

Communicating Data Narratives Externally

Lens presents clear, robust narratives to HCPs and key stakeholders. Holding data securely and telling your story supported by transparent evidence.

Burden of Disease, Data Modelling and so much more

By utilising templated pages we can expand your narrative and add chapters to the your story in a cost efficient manner. Building on campaigns with new data as it is created.

Bespoke

Twist have a team of data experts that can conduct and communicate bespoke analyses, tailored to you and your audience.

Our omni-channel engagement engine; Summit, supports the implementation and execution of omni-channel strategies across marketing and medical teams

Introducing Summit

Our omni-channel engagement engine that supports cross-functional teams with implementing tailored marketing strategies and measuring effectiveness in behaviour change to maximise ROI.

Call planning

Once the user has selected the appropriate objectives for their HCP interaction, the tool will make recommendations based upon the selections the user has made, and the most effective channels and messages for their stage of the LOA and the persona/customer.

The tool will also show any follow-up recommendations so teams are always thinking ahead and planning for their next interaction/engagement.

Customer ladder of adoption overview

Summit also gives users the opportunity to also review the customer journey and their movements through the LOA to understand what is working, what is not, and how teams can tailor experiences accordingly.